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On March 2009, the online staff began creating the code for what would be the latest redesign to date. Berghammer is currently the editor in chief of the EGM Media group It was managed by Billy Berghammer, creator of (now known as ).
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GI Online was revived in September 2003, with a full redesign and many additional features, such as a review database, frequent news updates, and exclusive "Unlimited" content for subscribers. Both Leeper and Kato were eventually placed on the editorial staff of the magazine. As part of the GameStop purchase of the magazine, the site was closed around January 2001. Justin Leeper and Matthew Kato were hired on in November 1999 as full-time web editors. Game Informer Online was originally launched in August 1996, and featured daily news updates as well as articles. Sacred Cow Barbecues articles are considered controversial among those gamers who aren't amused with their games being mocked. Other issues featuring Sacred Cow Barbecues are: 183 (July 2008), 211 (November 2010), and 261 (January 2015). Similar in style to a celebrity roast, the occasion is meant to "knock some of gaming's most revered icons off their high and mighty pedestals." The first Sacred Cow Barbecues featured in issue 158 (June 2006). Game Informer has included four "Sacred Cow Barbecues". The heated responses to parody articles are often featured in later Game Informer issues. Game Infarcer articles are accredited to the fictional editor-in-chief Darth Clark, who is addressed in hate mail every year sent to Game Informer. On the cover is "World's #1 Pretend Magazine" where it would ordinarily say "World's #1 Video Game Magazine", and the word "Parody" is written on the bottom of each page. In each year's April edition, Game Informer includes Game Infarcer, an annual feature in the magazine, as an April Fool's joke. The success of Game Informer has been attributed to its good relationship with publishers and ties to GameStop. Recent figures still place the magazine at 4th place with over 7 million copies sold. However, in 2014 it had fallen to 4th place with 6.9 million copies sold. By 2011, Game Informer had become the 3rd largest magazine in the US topping 8 million copies circulated. In 2010, Game Informer became the 5th largest magazine in the US with 5 million copies sold, ahead of popular publications like Time, Sports Illustrated, and Playboy. It was under her that the publication became an integral part of GameStop's customer loyalty program, Power Up Rewards. Since 2001 Game Informer has been published by Cathy Preston, who has been working as part of the production team since 2000. It was published every two months until November 1994, when the magazine began to be released monthly. Game Informer debuted in August 1991 as a six-page magazine. Game Informer has since become an important part of GameStop's customer loyalty program, Power Up Rewards, which offers subscribers access to special content on the official website. Due to this, a large amount of promotion is done in-store, which has contributed to the success of the magazine it is now the 4th most popular magazine by copies circulated. The publication is owned and published by GameStop Corp., the parent company of the video game retailer of the same name, who bought FuncoLand in 2000. It debuted in August 1991 when FuncoLand started publishing a six-page magazine. Game Informer ( GI) is an American monthly video game magazine featuring articles, news, strategy, and reviews of video games and associated consoles.